Geographical and intercultural coverage = integrity of results
ACROSS is supported by a carefully selected network of native and experienced professionals in the different countries covered by ACROSS, all working under Iris Griffiths’ close supervision.
Iris manages the projects with a hands-on approach. Each team comprises people with the best combination of professional skills, knowledge and experience in the market to fulfil each project’s requirements.
Bringing experience, energy and enthusiasm to every project
I am Brazilian by birth and British by choice. I founded ACROSS to help companies and individuals to take advantage of the Brazilian and other Latin American countries’ business opportunities without preconceived ideas or stereotypes of what means to do business in this region.
My formative working years were spent with one of the largest Brazilian companies specialising in market, political and opinion research.
I have been working in the market research industry and with the Latin American markets for over 25 years and have been in the UK since 1997.
My passion for qualitative research is tied in with my passion for languages and effective communication across cultures and my curiosity about intercultural risk issues. This has led me to an exciting academic and professional career where I have always transferred skills and knowledge from one area to the other.
As a market researcher, I specialise in the Portuguese and Spanish speaking markets, in particular the Latin American countries.
Besides being a qualitative market research and intercultural trainer specialist, I am also an accomplished translator and conference interpreter (English < > Portuguese < > Spanish).
Helping ACROSS to turn ideas into technological products
Based in Brazil, my key role at ACROSS is to find solutions for the problems inherent to any micro-multinational company.
The ACROSS business model, based on a lean and efficient structure across different markets and cultures, makes the most of my creative mind (enhanced by years dedicated to amateur street theatre and circus). I develop innovative ACROSS software platforms that help the company to manage teams in different countries and deliver consistent results regardless of the project’s size and the number of countries targeted.
My academic background includes a BA in Information Systems and a PgCert in Software Production with emphasis on Free/Open Source software. I am currently doing an MBA in International Accounting, Controllership and Finance.
Before working at ACROSS, I was an information technology manager at a John Deere dealership in Brazil and an IT lecturer and course manager at the State University of Goiás and the Mineiros University Center.