My first experience of the online qualitative methodology introduced by Across Research has been very positive. As a research tool, it was highly dynamic and the consistent and enthusiastic engagement of the panellists throughout the exercise was much appreciated. This was attributable not only to the suitability and flexibility of the online platform itself but also to Across’s skilful approach to moderating and stimulating the discussion. I would not hesitate to recommend Across work with this research method to other companies.
