What do Burger King, Budweiser and Heinz all have in common apart from being iconic American Brands? They are all owned by a Brazilian!
When considering how to advertise a product in a new country, observing how native companies market themselves in their home market is incredibly beneficial. In Brazil’s case, Kibon, the Brazilian ice cream producer, has shown us a wonderful example of how to connect with Brazilians.
An Australian survey reveals that the fast-food market has been slowly declining over the last five years. However, as a leopard does not change its spots, McDonald’s remains the leader in its category. In the same five year period, the American giant has confirmed its title of most visited fast-food chain, with a stable market share of 31%. KFC’s market share, in second place at 20%, fell by 4%. The fast-food chains Subway and Domino’s both retained shares of 17% and 10% respectively.
We had another very successful participation at the Insight Show. For the second time Across exhibited at the Show and, as anticipated, the Latin American region – particularly Brazil, Mexico & Colombia – were the hot topic in conversations with most of our visitors.
I’ve just arrived back in the UK after a week working in Brazil on a pharmaceutical related market research project. Going to and from Brazil so many times during the year gives me a chance to see and feel the continuous changes Brazil is going through whilst seeing first hand where the new business opportunities in the country are. It is also a good opportunity to keep abreast with Brazilians’ new cultural behaviours.
Being a native Brazilian and British by choice I have now been working in the market research industry for over 23 years, 15 of them from an office in England. Although based in England, my main working markets are still the countries of Latin America, particularly Brazil. I spend a lot of time over there.
Some articles in the press today led me to write this article.
It is interesting to see the news on the problems the MOJ are having with this contract for interpreting services within the judicial system in the UK. I don’t these news as surprising at all. I have no sympathy towards the MoJ or ASL. In my opinion, they think very little of the interpreting profession.